Quality Function Deployment is a technique used in
brand marketing and
product management to help a company decide what
product(s) to add to its product
portfolio and what characteristics to include in a new product. It matches customer requirements with product
engineering characteristics, and in so doing, crafts a product design from customer expectations.
It was originally developed by Yoji Akao in the 1980's.
see also product management, product portfolio, New Product Development, Marketing